September 16, 2025 | Success Stories
The Story Behind the Sale- 32 Merritt Blvd, Guelph
From the moment we announced that this home was hitting the market, it was met with an immediate social media presence. Through our strategic marketing plan, we began with a coming soon video, capturing the feeling of this home to tease its arrival.
Once the home hit the market, our listing agent, Georgia Lavarini, began with an agent open house, allowing agents and brokers through to scan the home and compare it to their clients wants and needs.
With the momentum of the social media posts already strong, we hired a professional videographer who captured the true character and charm of Merritt with the minute long cinematic video.
From there, the listing went live on our local Waterloo Board and Canadian wide association. Social traction continued to draws on the listing and in the end, the home sold to a lovely person who intends on continuing its design appeal. The moral of the story is you only be good at what you love helping the client. Every detail of this sale mattered to us which is why we tailored our approach to match our clients unique needs. Between customized listing magazines, treats and goodies for open house and the personal marketing plan. Our back end Operations Manager will help things feel simple.
Big thanks from your friends at Capstone for entrusting us with your home!
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