February 17, 2026 | Selling
Can You Sell Your Home Fast In Today’s Market?
The magical question—How can I sell my home fast in today’s market? We understand that each of our clients has a unique reason for selling, and some are on a tight timeline. If you’re curious about selling in a buyer’s market and what that might look like, then this blog post is for you.
Let’s face it… the economy has changed drastically in the last two years and arguably, since the pandemic. The housing market we saw during COVID is significantly different than the current market conditions in Wellington County.
However, that doesn’t mean that there isn’t buyer demand. Prospect buyers who were scouring the internet during COVID but couldn’t afford to buy are now resurfacing in a market with inventory, stable pricing, and demand. Selling “fast” is still happening in our market. Here you’ll find the secret to a strong sale in a comfortable timeline.
Picking a Local Agent
By far the most important decision you will make in your selling journey is who you choose as a Realtor. Be a forward-thinking buyer and invest your time in interviewing local real estate agents. You will want an agent with connections, one who is established in the community and knows the intricacies of its neighbourhoods.
Our CapstoneREPS hone in on a database of over 10,000 contacts. Many of these contacts are investors, buyers, sellers, or agents in the local area who might have the right buyer looking for your home.
Having an agent who emphasizes community also characterizes a well-rounded real estate agent. Arguably, the average person who gives back to their community demonstrates a genuine care for the place they live.
At Capstone, we believe that community is the glue that holds us all together. Guelph is a beautiful, inclusive, and charming city because we have collectively fostered the environment that makes it that way.
Lastly, the final step to picking a local agent is finding a salesperson who lives in the city you are selling in—when advising you, they can speak to their firsthand experience of life there. These agents will understand the schools in your district, the features of your community and the amenities in your area. Local agents have expert, insider knowledge and a genuine care for their community, making them genuine salespeople.
Want to know more about selling your home? Read these blog posts next!
- How To Prepare Your Home To Sell
- How Many Showings Does It Take To Sell a Home?
- Do Open Houses Sell Homes?
Pricing Accurately
If your home is priced to sell, it will sell faster than the average listing. Pricing is determined according to demand, comparable sales, and market conditions. If you are currently listed on the market and find yourself in a situation where your home has gone “stale”, it could be a pricing issue. In a market with healthy inventory levels, it is key that sellers prioritize comparable pricing to avoid losing out to other homes listed and priced competitively in the same area.
Leading with a competitive edge will automatically spark interest when your listing hits Realtor.ca and the MLS. This interest then carries into Open Houses, where agents will bring their clients through, and buyers who are beginning their search visit your home.
TIP: Properties that are priced towards first-time buyers are increasingly popular.
Creating a Blank Canvas
A simple tip for selling a home fast is making it appealing. If you walked into a home that was clean, neutral, and move-in ready (for the most part), you would inherently be more interested in the property. Making a strong first impression is KEY. While the market is characterized by a variety of inventory, a home that shows well is automatically set apart from other listings in the neighbourhood.
We always recommend light, neutral paint colours, a deep clean of the home before listing, a purge/organization of all your personal items in the home, and, in many cases, a design consultation from an agent or stager.
Some homes require a little extra love to make the best first impression, which is where staging can be so beneficial. Buyers want to envision what their life could look like in the space, and thoughtfully presented homes help them do so.
Quality Marketing
Marketing a property is key. There are various avenues Capstone capitalizes on, including Instagram, Facebook, internal and external email campaigns, and professional videography. Collectively, these avenues create and sustain interest in your home. Social media is a high-value tool for teasing a desirable listing. On our social media, Capstone highlights a home’s unique features, including location, community, local amenities, and property size.
Each home tells a different story, and through creative marketing, we elevate yours. At Capstone, we work exclusively with a highly sought-after photographer to curate 4K cinematic video and high-quality photography. These photos and videos are redisplayed in your listing content, on our social media, in our internal database, and shared across the internet.
Looking for more information about the market? Check out our market reports for your community!
Is the Market Talking?
Another critical factor in the timeframe it takes to sell your home is market conditions and overall demand. If a home is priced too high, it will lose buyer interest quickly and begin to go stale. On the other hand, if a listing is priced too low, then the sellers risk cutting a deal just to get it sold. Working with an experienced Real Estate Salesperson is the solution to your pricing issues. Your Realtor will assess the current market conditions and position your property by examining the average sale price, average days on the market, comparables in your neighbourhood, community value, and any updates or renovations to your home.
Now, what happens if your home isn’t selling fast enough? The biggest hiccup resulting in a home sitting on the market is not demand; it’s price. If your home doesn’t receive consistent attention over a 2-3 week span, price improvements may be necessary. Price improvements are a marginal adjustment to fluctuations in the community’s average sale price. Not only do they reposition your listing, but they also make it available to a new pool of buyers looking within that price range.
What Happens When You Price Right?
47 Shoemaker was the long-time home of our lovely clients. In November of 2025, we went live on the market at a competitive price of $840,000. Just 23 days later, Shoemaker sold for 95% of the asking price. Our clients were overjoyed! They understood that in a market with a wide variety of inventory available, they had certainly found the right buyer. This property is proof that price drives interest. If you’re still asking, “How can I sell my home fast?”… we would love to meet you and discuss your options.
On the other hand, at Capstone, we offer FREE home evaluations to give current and prospective clients a general idea of their home’s worth if it were listed today. If
Want to find out what your home is worth? Reach out to us at 519-824-9050 or email us at operations@capstonereps.com
Ready to Get Started?
Thinking about buying or selling a home in Guelph or Wellington County? Start the conversation with our team today.
